Have you ever gone to an expensive department store and have a “Sample Lady” approach you to try a new fragrance? Have you been in a grocery store and been offered a bite or a drink of a new food item that is just hitting the market? Welcome to the wonderful world of sample marketing.
Samples offer the consumer a way to try a product without spending any money. How does that benefit the seller? Well, I am an Avon representative so I will share with you how I use the power of samples to help build my business.
I always give one sample with every brochure that I hand out. I focus on the more profitable items Avon offers by using the fragrance and skin care line samples. Let’s focus on the fragrance samples to show you how this works for me. I look at the next sales brochure to pick a fragrance (Men’s or Women’s) that I am going to spotlight in that campaign. It will either be one that is a really good discount or one that has a package deal of some kind like buy the cologne and get the body lotion and bath gel free. Ten fragrance samples cost $1.00. I buy at least 100 of them to hand out with the brochures for a total of $10.00 on the samples. When I hand out my brochures, I ask for the person’s name and phone number so I can check back with them in a few days to get their opinion on the fragrance. Then I call them! That’s the crucial step in making samples work for your business. You must actually follow-up.
The conversation is very simple. I introduce myself and ask them how they liked the fragrance. If they liked it, I tell them about the current sale pricing in the brochure in case they didn’t see the page (Our brochures are 100 – 200 pages.) and ask how many they would like at this discount price. You would be amazed at the customers who will purchase more than one when you say “how many”. If they didn’t like it, I ask them what they didn’t like about it. This is my opportunity to make a suggestion about another fragrance that could be perfect for them to try next time.
This is especially effective when Avon launches a new fragrance or skin care product. When we launched the new fragrance Eternal Magic earlier this year, I sold 55 gift sets. That’s probably not a record but I was extremely happy with my sales that campaign! I spent about $20 on samples and made that back when I had sold 2 gift sets. Not a bad return on my sample investment.
In closing, I want you to know that offering samples works for me just like it does the major department stores and grocery chains. They help to increase my sales. Another benefit of using samples is that I don’t have customers returning products. They already know what they are getting before they buy the product so it stands to reason that they will be happy with their purchase.
Hope your business offers samples, too.
Terry Shackelford – Avon Ind Sales Representative
http://www.shopnewbrochure.com
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